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8X Growth in Organic Traffic in 1.5 Years

In this case study, we want to demonstrate how we helped the site grow its traffic 8X within a span of 1.5 years.

COMPANY: Engarde Body Armor is a Netherlands based brand specializing in production of state-of-the-art body Armor products.

Products: Body Armor, Bullet Proof Vest (International Delivery)


– To increase the organic traffic

  – To rank for the top money keywords

Top Keywords :

Body Armor’ – Keyword Difficulty >50

‘Bulletproof vest’ – Keyword Difficulty >70

‘Ballistic armor’ – Keyword Difficulty >70



Competitive Analysis – Studied the link strategy of highly ranking competitors to create a strategy that is one-step ahead.

Blogger Outreach – Cherry-picked & outreached niche relevant blogs through targeted and dedicated outreach campaigns using tools such as BuzzSumo and Pitchbox. 

Content Marketing – A thorough research on content strategy, aiming at covering all possible details and applications of body armor.  We created editorial-style content on top ranking keywords using expert writers, along with valuable inputs from the client’s end. 

Target URLs and Keywords – We used Ahrefs to study the top web pages and target keywords based upon the monthly search volume. Planned and categorized the Domain authority range for each keyword accordingly. 

Guest PostingPublished the content on niche relevant blogs from varied domain authority ranges. We made sure that the links are dripped over the period of 3 weeks, to signal natural link building. This was followed by a few Tier-2 links, with the purpose to boost the primary guest posts links we were creating. 

Examples of Published Links:


  • Within the period of 1.5 years, the website traffic has transitioned  from 2,800 to 15,800+ monthly unique visitors.(Data from Ahrefs, the actual number is significantly higher).
  • A solid backlink profile with backlinks from over 220 unique domains.
  • Sustainable improvement in organic search traffic.
  • Search engine rank position (SERP) improvement for all priority keywords straight to PAGE 1.
  • ROI – Monthly Organic traffic value has increased from $900 to $6,650.
  • The top three search volume keywords are now ranking on 1st page despite the high KD.



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