There are several metrics that play a crucial role in SEO in 2020, and backlinks is growing to be one of them. If you are new to the world of SEO, then backlinks are simply referenced pathways from sites that direct users or search engines to other relevant sites for content. High-quality backlinks from top sites will vouch for you, essentially telling the search engine bot that you are a reputable site.
So, how can you obtain good backlinks to improve your website? Well, the answer is to be creative and add diversity to your link building strategy. Let us walk through some of the best ways to build link diversity in 2020.
One of the best ways to get build links at affordable rates is to curate for those sites that have either mentioned you directly or indirectly on blogs or news sites. Once you trace them, you can try and liaise with them to add links to the mentions. If it is a product you are selling, then let them link your product platform. If it is about your research, let them link it to your research page and so forth. This way, you can diversify your links inexpensively and reach a wider audience on the web.
Appearing in mainstream news is obviously expensive, but you need to think outside the box on how you can get coverage. It doesn’t necessarily mean that you should appear on the most prominent platforms or occupy the significant news item. Just try to feature even if it means as a snippet. One way to seek news coverage cheaply is to create a story worth coverage by the media. Be creative and make a unique story about your product, certain behaviors related to your business, or various research you have conducted. Just be compelling enough to grasp news attention then seize the opportunity to cover your product and build links!
Guest posting is still very effective for SEO in 2020. Yes, it is also one of the cheapest ways of positioning yourself as an authority in your niche, getting traffic, and quality backlinks. The best place to start is to find those top blogs that accept guest posts. You can do a search on Google, social media, and the likes. Once you find the bloggers around the web who accept guest posts, do research to find the content that resonates well with the audience. You can also hire a white-label SEO agency to help you do blogger outreach that will grow your rankings.
Learning is a continuous process, and you can learn from anyone in the industry, including your competitors. Why not try to find out about the link building strategies employed by your competitors? You can grab some ideas, fine-tune them, and use the strategies to your advantage. There are several ways that you can use to spy on your competitor strategies. For example, you can search for something like a link:domain.com -domain.com “guest post” on Google replacing the domain with the competitor’s domain. You can also use backlink analysis tools to help find out more about your competitors on the web.
Citations are another effective way to build links on the web in 2020. Citations are a mention of your brand name, phone number, or address on the web. You want to ensure that you have a digital presence by building mentions of your business in places like Google My Business, Facebook, Twitter, Linkedin, Yelp, FourSquare, Yellow Pages, etc.
Putting your comments on active blogs is another good strategy for diversifying your backlinks. The key to leave genuine comments where you can grab the attention of the author rather than just spamming. Some people tend to dismiss no-follow links, but they can help you grow your links. Although the followed links are significantly important in building backlinks, make sure you have the right balance between the no-follow and follow comment links.
Using the same anchor texts on different links is not just boring, but it will also look like a spam tactic. If you are to create high-quality backlinks, try to research and creative to use diverse word combinations even for the same links.
Tip: Play around with synonyms to avoid being flagged by search engines for dark tactics to grow your site.
Although this strategy is more often overlooked, it is no doubt still a useful technique in driving more traffic to your website in 2020. Internal links will help your users to easily navigate through the resources available on the website. It is also part of a good site structure that makes it easy for the search engine spider to crawl your site.