Google Maps, once a simple navigation tool, has evolved into an instrumental marketing tool for businesses. The platform is decorated with ventures, such as hotels, shopping malls, stores and restaurants. With Google holding a substantial share of the search engine market and being the most visited website, people who leverage the marketing aspects of the platform can attract new customers and increase conversions significantly. Google Maps marketing demo is a powerhouse of a tool to grow sales. And here’s why:
Let Customers Discover your Business
People need to know you exist to patronize your business. In this digital age, most people are not looking at directories when looking for products and services. Most of your potential clients will go to google to discover businesses near their area.
A listing on Google My Business puts your business in front of prospective customers. Your business will appear in search results when people search for your type of business in their area. The more foot traffic or web traffic you get for your business, the higher the likelihood of conversions and an increase in your profit margin.
Let People get to your place of Business
Google Maps is foremost a navigation tool. That makes it the best instrument to offer directions to your location. Google maps marketing demo makes it possible for users to get turn-by-turn directions to your location. You could also make things easier by installing a store locator on your site to help customers reach your physical destination.
Control your Online Business Information
With a Google My Business profile, you can control and update any consequential details about your business, like contact information and your business hours. Your GMB profile is the perfect platform to post information on any changes your customers would love to know. Moreover, Google My Business profiles have robust local SEO. Your customers can get updated information and not rely on outdated info on third-party sites.
Build Credibility Through Reviews
Social proof is an integral element of marketing. People like to buy products and services with the stamp of approval from other trusted users. And your Google My Business profile is an excellent place to grow trust since it offers the space for detailed reviews and combined star ratings.
Subsequent customers will find it easier to decide whether to buy from you based on the opinions of those that have interacted with you before. You have a better chance of more customers walking through your doors if your reviews are glowing.
How to Use Google Maps Marketing to Make More Sales
There are endless benefits to Google Maps marketing. However, the million-dollar question is how do you use it to realise more sales? Here is a google maps marketing demo that will get more people interested in your offerings and hopefully skyrocket your profit margin:
1. Have a complete profile
Customers take your business seriously when you have a complete Google Business Profile. That makes it more likely for them to visit your location and purchase your offerings. Moreover, Google finds it easier to match businesses with accurate information through searches. A complete profile increases your chances of ranking highly in search engine results. Higher rankings, in turn, translate to more traffic and higher conversion rates.
2. Verify your location
Your business has a better chance of appearing on local search results if it is verified. Be sure to verify your location when creating a Google My Business profile to increase the likelihood of traffic to your business.
3. Add high-quality images and videos for your business
A picture is worth a thousand words. Nothing hypes your business more than high-quality images that showcase your team, work environment and location. Have photos of things that relate to your niche so people can anticipate your offerings.
For instance, if you run a restaurant, you should season your profile with pictures of your meals, menu and the eating space. You can go the extra mile and include videos that showcase your business in more detail.
4. Use appropriate keywords in your profile
Having keywords in your profile makes it more likely for your business to rank highly in search results. Uncover words people use to search for your business and incorporate them creatively in your business description. That said, you need to be careful not to keyword-stuff or dump irrelevant keyphrases. That could harm your search rankings. Tools like Google Analytics, Keyword planner and Google Trends come in handy in identifying the best keywords.
5. Respond to reviews
Reviews can tip prospective customers in your favour or discourage them from doing business with you. Social proof is an essential deciding factor for Google ranking too. Having reviews is important.
Responding to the reviews is an equally crucial marketing strategy for your business. When you respond, you keep your profile active. Also, it shows your business in good lighting. Customers tend to have a positive impression of companies that respond to their customers.
6. Update your business information
Few things are more annoying to customers than showing up to a location to find that you changed it or arriving only to discover that you moved your operating hours. It is, therefore, essential to update your business information regularly.
7. Add accurate descriptions of your products and services
Having detailed information on your products and services makes it more likely to attract customers to your location. Potential customers get an accurate picture of your offerings before visiting your store. Detailed descriptions of your offerings are also excellent from an SEO perspective. You have a better chance of ranking highly with detailed information with target keywords.
8. Leverage Google’s marketing tools
Google offers a wide array of marketing tools. And the best news is that some are free. Make the most of the free marketing kit with printable posters, social posts and stickers.
Google Maps marketing demo is an effective marketing tool for businesses of all types. Both eCommerce businesses and traditional brick-and-mortar stores have everything to gain from implementing this tool in their marketing strategy. For something whose benefits are hard to miss, it is a wonder that it is free and easy to use. Businesses have no excuse for not maximizing the marketing benefits of Google Maps to have more exposure.