Websites are quickly becoming a prerequisite for business success in this digital age. That said, you leverage the most from a website if it ranks high on Google searches. Not only does it assure you of a powerful stream of new traffic. It also increases conversions and the profitability of your venture. Well, a mix of high-quality content and strong links to your site (backlinks) are a sure way to improve your rankings with search engine results pages. Top video ranking backlinks can also boost traffic to your YouTube videos.
Well, backlinks connect external sites to yours. Having links to your page notifies the search engine giants that your site is worth recommending to others. Backlinks are akin to votes in a popularity contest, and the more you have, the more popularity you will enjoy. Also, the more credible your site appears. The catch with backlinks is that they should be high quality to move the needle positively with your SEO efforts. Links are not equal in the eyes of search engine robots.
Some have so much weight that they will spring you to search engine stardom, while others can harm your site and result in an unwanted outcome like penalties from Google. As a website owner, you need to ensure that your site gets good backlinks that will boost your site.
Here are some essential qualities of a good backlink that you ought to look out for when hunting for links:
Links are more or less like digital bridges that move users from one site or page to the next. They also pass a sense of authority from the linking site to the linked one. If the linking root domain has high authority, the link will be more credible and valuable.
A backlink from a high authority site has a higher chance of improving your search engine rankings. Domain authority may not be an outright ranking factor, but it is an excellent metric to score websites based on the quality and quantity of their links. It works as a reliable proxy for estimating link authority.
A website with a higher domain authority correlates to higher rankings. A link from a higher domain website has more power to boost your rankings than links from lower domain authority sites. Use the Mozbar Chrome extension to assess the domain authority of websites you wish to gain backlinks from to boost your SEO rankings.
Here is an example of using the tool to assess the Domain Authority of Forbes.com.
Notice that you can also get other metrics like the referring backlinks, search traffic plus you can do a competitive benchmark on your competition.
Backlinks help search engines understand what your site is about better. A link from a website relevant to your expertise would be more beneficial. It will do a better job explaining what your site’s focus is. Search engine robots employ knowledge graphs to gauge relationships between things on the internet. They are more likely to view your site as a credible authority site in your industry if you constantly get links from topically relevant websites.
Getting links that do not translate to traffic from potential customers beats the purpose. Video ranking backlinks are not only for appeasing Google in the hopes of ranking higher in search engine results pages. They also should help you gain organic traffic to your site. It is a win-win situation if the backlinks from topically relevant sites also bring traffic full of your potential customers. Your rankings also benefit more when the backlinks come from pages that pass traffic.
Unique linking root domain
It is not unusual to have the same linking root domain pointing to a website more than once. Links from the same root domain show the credibility of your site. However, they do not carry as much weight as those from new linking root domains. Your site’s rankings will benefit more from more links from new linking root domains compared to multiple ones from the same link root domain.
Spammy comment links pointing to your site ruin your chances and put you at risk of getting penalties from Google. You should not jam your content with links from awkward sites that have nothing to do with your business. Your best bet will be to acquire natural links. The links should have a natural placement from the linking site.
Quality anchor text
An anchor text is a phrase that appears on the link linking to your page. Anchor texts can come in different forms. And they all have different weights. For instance, a link that uses the exact keywords in the anchor text does a better job than one using a generic anchor text.
A link can be either a no-follow or a do-follow. A do-follow link makes it easy for web crawlers to follow and transfer link authority. Links that search engine spiders can not crawl easily are called no-follow links. No-follow links tend to have a piece of HTML preventing the search engine spiders from crawling a webpage and passing link authority. A link should be a do-follow one to be a good quality one and benefit your page.
How to Create High-quality Backlinks to your YouTube videos
Now, you know what characterizes a link as good quality or not. The million-dollar question is how to create those quality backlinks for your site, especially if you have a page on YouTube. Here are some ideas for creating high-quality backlinks to your YouTube videos:
1. Use Guest Vlogs
The high chances are that you are no stranger to guest blogging. With guest blogging, a website owner introduces another blogger to create content on their page. Guest vlogging is more or less the same thing, only in video. Consider doing a video on another vlogger’s channel. It is best if the vlogger is in a similar niche as that ensures you get relevant links. It is also a huge plus is the vlogger’s site has a higher ranking than yours.
That will boost the credibility of your YouTube channel and increase traffic to your site. Collaboration with other video content creators is an excellent and creative way to get video ranking backlinks to your YouTube page and gain the SEO edge. It also helps you gain organic traffic to your site. You might win the hearts of the vlogger’s audience and have them as loyal followers on your page.
2. Embed YouTube Videos to your website
Embedding Youtube videos on your website and other relevant sites do more than increase the number of quality backlinks to your YouTube channel. It makes it more likely for people to visit your page and interact with your content. A higher viewership translates to better engagement and a better chance to build a loyal following for your site.
You not only have to embed the videos on your websites. Other websites can embed your YouTube videos in relevant content to build more backlinks for your channel. It helps that the procedure for embedding YouTube videos is straightforward. All you need to do is go to the YouTube video and select Share.
Then, click embed.
Finally, copy the HTML on the box that appears and paste it into your website’s HTML.
Embedding comes with several options.
You could opt for the privacy-enhanced mode that allows you to embed YouTube videos without using cookies to monitor user behavior. The privacy-enhanced option will not track user activity and will therefore not personalize the viewing experience. That said, it offers contextual recommendations for your videos.
Another option would be to embed video on auto-play. The video embedded on the website will play automatically. Embedding videos starting from a particular point is also a viable option. A point to note is that the embedded videos do not have to live on your website forever. You can turn off embedding for YouTube videos.
3. Embed your YouTube videos to other sites within your niche
Again, another excellent way to garner the most views and backlinks for your channel is embedding videos on other relevant websites. Hit up websites that create content relevant to your videos and request them to feature your YouTube video on their websites. Alternatively, you could create content for their website that relates to your video in exchange for a backlink. That way, everyone goes home happy. The website owner will wow their audience with content from a fresh perspective, and you, on the other hand, will gain video ranking backlinks and more viewership for your videos.
4. Leverage Social Sharing
Another creative option for getting quality backlinks to your YouTube videos is sharing the video links on other social media platforms. You will get more viewership opportunities and eventually better engagement.
5. Use Web 2.0 sites
Web 2.0 sites like Weebly, Blogger, Squarespace, and Tumblr allow you more opportunities to embed your YouTube videos. Integrating these platforms into your marketing campaigns and using the well-targeted and appropriate keywords will get you significantly more engagement.
6. Use Pinterest video pins
Pinterest video pins are yet another excellent method to generate backlinks for a YouTube video. A Video pin will attract and will certainly attract attention and encourage the viewers to visit your YouTube channel to consume more of your video content.
Follow the following procedure to create a bespoke video pin on your Pinterest.
- Log in to your Pinterest account.
- Click on Create and select Create Pin.
- Find the arrow-up icon where you can simply drag and upload the video.
- Move the selector to select a suitable cover image for the video.
- Enter the title and pin description.
- Add the right tags and a link to your YouTube video resource.
- Schedule the Pin for later publishing or publish it immediately.
- Create a public board for the Pin to be readily accessible to your target audience.
7. Publish a press release with a Video Backlink
Include links to your YouTube video when publishing press releases to draw more traffic and get more backlinks for your video.
8. Use Partner Vlogs or sites
Use your other vlogs and websites to build those links to the YouTube videos. They can be internal backlinks, or you could share video links to partner sites in your niche.
9. Comment Link
Comment links are another way to add links to group threads and vlogs that relate to your niche. Be sure to leave relevant and worthy comments that elevate the value to a vlog or a post embedding the video. That will entice people to check out your video. The interaction you get from commenting on other websites and videos helps you build a relationship with potential subscribers. It also shows that you are keen on conversations in your industry.
10. Automated link-building software
If the manual route for building backlinks to your YouTube videos seems too tedious, you can go the automatic way!Opt for software like Ranker X, which helps with video embedding and allows you to gain more manual links. You could also use tools like GSA SEO and autopilot money robot to help automate your campaign.
11. Broken Link Building
This link-building tactic involves creating engaging content that earns you editorial links. Identify popular videos that most sites link to in their content. Then, create similar but better videos on the topic to publish on your site. Reach out to people to ask them to channel that link to a better video instead.
12. Use the Skyscraper method
With search engine marketing services, you can rest assured about enhancing the overall visibility of your website. It goes a long way in getting more traffic and acquiring new business. Further, it can help you increase brand awareness in the long run. Consider it the online counterpart of traditional advertising, marketing, and branding.
13. Unlinked mentions
Look for places where there are unclickable mentions of your brand or content. You can ask the content or video creators to politely give you a backlink to your YouTube video and other content.
Content is the cornerstone of an SEO plan, so it deserves all the attention you can give. Search engines consider relevant content matching user intent as the primary ranking factor. Besides relevance, content must be comprehensive and trustworthy to catch the eye of search engines. Moreover, freshness and authenticity are equally crucial. If your content excels on these fronts, your website has a good chance of featuring on page one and among the top search rankings.
14. Create great video content
All your efforts to amass good quality backlinks amount to little if your content and videos are whacks. Have excellent video content for your audience to find shareable and engaging. It is much easier to get natural, effortless backlinks with top-notch videos. Ensure that all your videos attract, educate, and engage your viewers. If you are not confident in your ability to create high-quality videos, you can outsource the work to a freelancer worth their salt.
Backlinks and high-quality content are unbeatable ranking factors for search engine results pages. It is worth knowing what qualifies a backlink as a good quality one. It is also worth knowing the exact strategies for gaining quality backlinks for your site.